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Auto Boomer Inc.

4404 Woodman Ave#C Sherman Oaks, CA 91423

Hours of Operation
  • Sales
  • Service
Monday 9:30 am 7:00 pm
Tuesday 9:00 am 7:00 pm
Wednesday 9:00 am 7:00 pm
Thursday 9:00 am 7:00 pm
Friday 9:00 am 7:00 pm
Saturday 9:00 am 7:00 pm
Sunday 10:00 am 5:00 pm

Auto Boomer Inc. Inventory

2017 MINI Countryman Cooper S
2017 MINI Hardtop Cooper S
2016 MINI Clubman Cooper S

Auto Boomer Inc. Reviews

Ratings and reviews of Auto Boomer Inc. are from Cars.com

Steven was a really great guy!!

Steven was a great salesman. He was very professional and not so pushy! Even though i did not purchase a car from them they were very helpful and very fast. I will check back with them when I am in the car shopping stage again..

Good Experience

Had a great overall experience buying here. It was easy no preassure to look or ask questions.

Love my 3 Series BMW Wagon

It can be scarry purchasing a used vehicle. It is even scarier purchasing a used vehicle from a dealer that does not have many reviews However my experience with autoboomer was awesome. They allowed me to do something that many dealers will not, and that was to have the vehicle inspected by my mechanic. I went to look at the vehicle and the next day they allowed my mechanic to inspect it. They also delivered the car which is something extra that they did not have to do. A+ to autoboomer and Arman.

See reviews, hours, and car inventory of Auto Boomer Inc. in Sherman Oaks, CA. Contact the dealer and make an appointment directly on Auto.com.

Move Over, Boomer Car Buyers

For decades, Baby Boomers (born 1946 to 1964) have been the engine driving the American economy. With 74 million members (as of the 2016 U . S . Census), the Boomer generation has been society’s primary trendsetters – and every marketers’ primary audience.

But Census estimates indicate Boomers will lose their lead as America’s largest demographic cohort sometime in 2019. Millennials (born 1979 -1 995) are about to eclipse Boomers.

Some people have said Millennials have no interest in car ownership. The perception is that they are urban dwellers with a preference for ride – hailing services and no plans for long-term car ownership.

The data tells a different story. The younger generations , Millennials and Generation Z , are the only demographic groups gaining automotive market share.

In fourth quarter- 2018, Millennial automotive market share hit 27.2 % , up from 22.6 % in Q4 – 2014, according to Experian market data.

The younger Generation Z, while obviously a much smaller cohort, saw its share grow from 0.5 % in Q4 – 2015 to 2.8 % in Q4 – 2018.

Baby Boomers, while still commanding the highest share, have fallen from 38.7 % in Q4 – 2014 to 33.8 % in Q4 – 2018.

Generation X (pre-Millennial) has been flat, ranging from 27.2 % in Q4 – 2014 to 27 % in Q4 – 2019.

Matures (pre-Boomers) dropped in share from 11.7% in Q4-2014 to 9.1% in Q4-2018.

What will this mean for auto retailer s ? It signals a need to e mbrace change . That’s because Millennials are changing just about everything.

Marketing to them will continue to grow in importance and will require new skillsets, unique messaging and increased emphasis on new forms of media.

Advertising and marketing will change radically. A 2018 survey by OpenX and Harris Poll look ed at media consumption, advertising consumption and holiday shopping habits . Millennials watch less than half as much linear TV as compared with the average consumer , according to the survey .

Where will you find Millennials? On their phones and laptops , of course. According to O penX – Harris , one-third of M illennials spend more than six hours a day on mobile devices.

Younger consumers aren’t watching as much traditional TV, but they are still connected to their favorite shows and movies.

Sixty-one percent of people ages 18 to 29 say the y watch television primarily through streaming services on the internet, according to a Pew Research Center survey in 2017 .

How does that compare with older consumers? Seventy percent of consumers between 50 and 64 still use cable or satellite television as their primary means of watching television, according to Pew.

In upcoming years, these differences in media use will push automotive retailers toward highly diversified advertising strategies.

Reaching the younger crowd will require tools optimized for phones, tablets and laptops, while more traditional advertising strategies utilizing local cable television will still reach older consumers.

As for the actual shopping experience, Millennials continue to increase their online shopping presence. They have expectations that they’ll be able to find information and reviews online – not only for the product they seek, but also for the dealer who will ultimately help with the sale.

Consequently, d ealers should continue to make the online process as hassle-free as possible. As much information on the transaction – vehicle price, trade-in, finance options – should be available before a customer goes to the showroom.

And d espite their love of online shopping, expect Millennial customers will keep going to the showroom.

That means dealers should be buttoned up from start to finish : from the time Millennials start researching online, to the time they drive the vehicle off the lot. During that time spa n , have all the answers and provide a concierge-level customer experience.

A final thing to remember : N ot all Baby Boomers or Millennials are created equal.

Even from one city to another, the media habits and messaging receptivity can differ. Dealers who have data on these cohorts specific to their local markets can develop a marketing plan and customer – service experience that will appeal to customers o f all generation s . (Wards Industry Voices contributor Amy Hughes, above left)

Amy Hughes is Experian’s s enior d irector -d ealer i ntelligence .

Millennials are about to become the biggest automotive-purchasing group. It could affect dealers big time.