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Reply from Nordic Oil

Updated Jun 1, 2022

Our company is called Nordic Oil and we sell a variety of CBD products.

We do not make any health claims regarding our products and also do not promote any forms of enlargements through our products.

Please note that we are not the company Nordic CBD.

We would kindly ask you to consider your review as we are in no way linked to the company Nordic CBD.

Please reach out to us at [email protected] or 089 997 429 550 if you have any questions.

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Nordic Oil

At Nordic Oil, we provide premium CBD products to hundreds of thousands of customers worldwide, no matter what their need.

Our aim is to make CBD understandable and accessible for people across the globe, which we do by taking the very best of nature and perfecting it with industry-leading technology to create products that over 300,000 customers love. We’ve seen in the past how our products can really help people, and we believe that everyone deserves the opportunity to try premium CBD for themselves.

Since starting in 2018, we’ve grown rapidly and now have employees across 3 locations as one of Europe’s biggest and most Googled CBD brands.

Our state-of-the-art production facility and HQ is based in the Netherlands and we are currently expanding it to facilitate future growth. From here, we produce and distribute our products across Europe. We also have a large office in Munich, Germany, and a presence in the US, with an office in New York and soon, we plan to have a fulfilment centre in Texas.

Substantial accomplishments to date

Dannie and Christian, both entrepreneurs with other businesses, started using CBD products when traditional medicines didn’t work. They saw a lack of passion in the CBD marketplace, so decided to start a new business, aiming to shake up the market and make CBD accessible and understandable to everyone.

In 2019, Nordic Oil won a place on the German Accelerator program which led to establishing a local presence in the USA.

The company was nominated in 2 categories in the World CBD Awards.

Nordic Oil was rated among the best CBD products in Europe by Strain Insider.
Nordic Cosmetics, a dedicated skincare line, was launched in 2020 as part of a majority owned joint venture. Later that year, it also launched on Tmall (Alibaba) in China.
2020 was Nordic Oil’s 2nd full financial year, and saw total revenue of around €16m*.
Sundt, a range of CBD-free supplements and vitamins, was also launched in 2020.

NatuPet, believed to be the first CBD brand in Europe offering 100% compliant CBD products for pets, was launched in March 2021. Within just a few months, it has generated over €150,000 in revenue* and is already listed in more than 100 stores.

By Q4 2021, subject to approval by the relevant authorities, Nordic Oil products are planned to be available to the Japanese market, and the brand aims to have its own fulfilment centre for the US market in Dallas, Texas.

*Based on unaudited management accounts

Monetisation strategy

Nordic Oil is a unique company. We’ve been bootstrapped since day one, which means that we had to focus on profitability and cash flow since early on in our journey.

We are and always have been a DTC company. From the very start of the business, our customers have always been at the forefront of everything we do. From product development to our exceptional customer support, we’re driven by a commitment to deliver products that people love to customers around the world. This also means that we can demonstrate higher profit margins than if we’d gone through external retailers, meaning that we’ve been able to invest more back into the business, facilitating our rapid growth.

Our customers are loyal to the Nordic brand, not to a faceless retailer. After launching Nordic Cosmetics, Sundt and NatuPet, we have already seen the same degree of brand loyalty, resulting in strong customer retention. In fact, over 35% of Nordic Oil customers have returned to order from us again.

Use of proceeds

Your investment will go completely into our marketing budget where we’ll expand on proven strategies that we know deliver results. We won’t be doing anything with the proceeds that we are not already doing and which hasn’t already been successful; we will simply be doing more of what we know works, and at a faster pace.

Our marketing efforts will focus on the following objectives:

– Strengthening our market leadership in Germany and Scandinavia
– Moving into a hyper growth phase in South European Markets (France, Italy, Spain and Portugal) where we now have a fully optimised supply chain and infrastructure.
– Moving into a hyper growth phase in the US market. From Q4 2021, we expect to also have a fully optimised supply chain and infrastructure here.

Investor perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key information


Currently, 3 lines of credit exist, which have mainly been used to finance our stock.

Loan 1: Startup loan from the Bavarian government. The loan was originally for €500,000, and as of June 2021, €343,750.00 is still outstanding. The loan will run until 30.12.2023 with a 1.7% Interest rate. Co-Founder Dannie Hansen has signed a personal liability for this loan.

Loan 2: Corona Express Loan of €600,000 offered by the German government. The loan has yet to be repaid. The loan will run until 30/06/2030 and has a 3% interest rate. The loan can be fully repaid at any given time without any fees due.

Loan 3: Short term loan of €700,000 from a supplier to finance initial product batches of new Product SKUs. The loan has a 7% interest rate and is set to be paid back by the end of 2021. Both founders, Dannie Hansen and Christian Pallesen, have signed a personal liability for this loan.

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All loans are planned to be repaid from company cashflow, and the proceeds from the campaign will not be used to pay these loans.

Nordic Cosmetic

Nordic Cosmetics GmbH is an independent legal entity created in 2020 as a joint venture between Nordic Oil and Hubert Burda Media.

Burda entered the JV at a pre-revenue stage in a media-for-equity deal at a €10M valuation and acquired a 25.1% stake. The remaining 74.9% is held by Nordic Health Group, which Seedrs investors are investing in.

The media budget can be applied to subsidiaries and partner companies of Burda at their inter-company pricing.

Supplier agreement

In parallel to this campaign, we are in the final stages of closing an investment from one of our main suppliers of raw materials. The final term sheet is near signing, and we expect to close the deal completely within the next month, however this is not guaranteed. The supplier is expected to invest €5M which will be paid in raw materials over the course of the next 2-3 years.

The investment is expected to be made by way of a convertible where the valuation will be based on the company performance at the time of conversion. Investors in this round will have pre-emption rights on any shares issued as a result of this investment.

This investment for materials is not guaranteed. Investors should not invest on the basis the company will be able to finalise this deal and receive this investment.

The supplier is also investing €500k in this round on the same terms as Seedrs investors.

Additional funding

To avoid additional dilution, we have started negotiations with a venture debt fund with whom we are also in the final stages of negotiating terms. The plan is to match the raised capital from Seedrs with an equally sized loan, the proceeds from which will also be used for growth-oriented marketing. The loan is expected to be issued as a credit line with a 8-10% interest rate and the lender will receive a 10 year 1% stock option. The closure of this loan is not guaranteed and investors shouldn’t invest on the basis that the company will be able to receive this additional loan.

Other interests

Dannie and Christian also wholly own a company called Oscar Rental, which is a rental car company they founded. They no longer participate in the day to day running of the company and act only as advisors to the team.

Open an account to get access to the team members of Nordic Oil

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (“Seedrs”), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief – providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief – providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.


If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Direct investment

This shareholding type is available and the minimum investment required to select it.

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

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