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The Dish on Food

Fennel: the Devil seed

Can you imagine the first caveman who yanked a fennel plant from the roadside and decided that the funny little brown seeds would be a great addition to sausage? (When I say “caveman” I probably mean “Italian”)

“What is fennel?” you might ask. I call it the devil seed. I remember the first time I bit into one of these suckers. I was enjoying an all-meat pizza (can’t remember where at) and I was gobbling up the last bits of scrap left on the pizza pan. I recall reaching for a small sausage ball and wondering what that interesting little seed was that was poking out of the side, yet unwittingly categorizing it as merely a part of the spices and seasonings. Thinking back to this gastronomically momentous yet insipid moment, it all seems to go by in slow motion…

Two fingers delicately pinch the sausage bit and makes its way towards my pizza hole [insert dream sequence here]

I can see it now, just like in the movies: the beautiful woman picks up the poisoned drink, known to be tainted only by the protagonist, her lover. He glances her direction and sees that she has unwittingly picked up the martini with the poisoned olive. The entire scene is in slow motion; the edges blur as the protagonist rushes toward her, screaming “Noooo.” But its too late. She has poised the glass on her lips and imbibed, sending the poison rushing through her veins, and causing her brain to instinctively say “What the %*?! was that!?”

My teeth crushed through that miniscule seed sending an explosion of bitterness onto my tongue that I’ve never tasted before. I actually gagged and questioned whether this devil seed was actually part of the sausage seasoning or some foul stowaway that ruined my lunch. Scanning the pizza pan, I noticed that several of these seeds were scattered about. Why hadn’t I noticed this before? (I’m not sitting under a tree, am I?) Why have I never tasted this disgusting seed before? Am I going to die?

Well, for years I instinctively shunned these seeds, laboriously picking them out of anything to prevent myself from ingesting them again. Until one day, my curious brain began to wonder what they tasted like. It has been so long that I just couldn’t remember. Kind of like having a baby. Its rumored that the body produces some alien chemical to make women forget the pain of childbirth, just so they can do it all over again. In my case, that blocked memory, likewise, served no purpose as I decided to eat that sausage loaded with fennel seeds, only to quickly turn it into an oral projectile.

Okay, first of all, fennel is a weed and actually considered an invasive species in the U.S. That should be your first clue to not put it in my food. The fruit of the plant is its seed, which looks like a grooved grain of rice, slightly more pointed at its ends, and brown or green when fresh and somewhat of a dull gray as the seed ages (see pic). The seed is edible, but that in no way means that it tastes good. It has a similar taste to anise, which tastes somewhat like black licorice, but more bitter. How that enhances the flavor of food is beyond me. In addition, almost every use of fennel is in seed form. It is highly aromatic and has a strong flavor. But who wants to crunch into seeds when eating sausage, of all things? The textures just don’t go together. It is rare to find anyone cooking with fennel powder because it is hard to find and expensive as well. The leaves of the plant are very similar to dill (long, thin, and wispy). Used like dill, it can be a great garnish, adding aroma and some flavor. But the seed? Disgusting.

If you have never tried the seed, don’t just take my word for it. Dump a few in your mouth and then let me know what you think (insert evil laugh here).

If you run a pizza joint, stop putting this nasty seed in your pizza, and refuse to buy your sausage from anyone who uses it.

If you are a cook and can convince me you have a great use for the fennel seed, I’d love to hear it. Otherwise, relegate this plant to where grows: on roadsides.

Ever wonder what those nasty little seeds are in your sausage? Take a look at this picture, it may be fennel.

Seeds pizza

Bao Chau Nguyen Tran

Published on Jul 5, 2017

New product development

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  1. 1. NEW FOOD PRODUCT IDEA GENERRATION PRODUCT : SEEDS PIZZA
  2. 2. Instructor : Duong Thi Ngoc Diep Group’s members: Lê Duy Hồng Ân Trần Lê Kim Phương Nguyễn Trần Bảo Châu Trương Nam Kha Lê Hoàng Hiệp Nguyễn tấn triều
  3. 3. CONTENT 1. IDEA GENERATION 2. INTRODUCE NEW PIZZA 3. SWOT ANALYSIS 4. PRODUCT IMPLEMENTATION 5. THE MANUFACTURING PROCESS 6. SURVEY 7. CONCLUSION
  4. 4. Idea generation We have several ideas such as  Mint coconut candy  Green tea dumplings  Automatic bubble tea making machine
  5. 5.  Smoothies complex 10 kind of juice  Seed of pizza  chocolate wine Idea generation
  6. 6. Idea generation Seeds of change is also one of the top 10 trends list in 2017. There are many types of whole grains that are proven to be super nutritious and lots of ways to add them to your diet. =>Finally we choose Seed of pizza idea after discussing together in order to satisfy new trends in food production
  7. 7. Introduce new pizza Chestnut flavor has the warm, solid and full body, wide aroma, pleasant and lasting aftertaste. Almond flavor has the aromatic, pleasant and fleshly.  What is the flavor if the almond and chestnut is mixed in pizza ?
  8. 8. Pizza flavor consists of a variety of materials, combined with the health benefits of almonds and nuts, it would create extremely unique flavor. greasy taste of the cheese blend together with the porosity of the seeds, not only that, the feeling of crisp pie crust makes all who eat it can not be forgotten. Introduce new pizza
  9. 9. . SWOT ANALYSIS
  10. 10. STRENGHTS The product have new flavors, unique Good health •Less cholesterol, good for the heart. •Reduce the risk of diabetes. •Improve brain function, prevent cancer. •Rich in minerals that help reduce the risk of developing many diseases. Less calorie than traditional pizza Easy to process
  11. 11. WEAKNESS ❄Raw materials must be of good quality ❄Unsuitable for people with allergies seed ❄Careful chew to feel the taste
  12. good . ” target=”_blank”> 12. OPPORTUNITIES In line with the trend of consumers => good health products Diversified distribution market: •vegetarian •Pregnant women •Busy people but want to keep fit, as a singer, athlete bodybuilder •Who want to experience new sensations •Indian vegetarian
  13. 13. THREATS Competition from other products on the market Ensure uniform quality and food safety Consumer’s satisfaction of the seed pizza tastes
  14. 14. Product Implementation Step 1: Prototype development – Seed pizza development scientist will work in the lab to develop one or more prototypes. – The scientist will usually set up an experimental design to vary ingredients at defined intervals to see their effect on overall liking, flavor, texture, and color.
  15. 15. Step 2: Consumer Testing We asked comments from friends, relatives and our neighbors, people ages from 15 – 35. The majority of them agree and choose with this product.
  16. 16. Step 3: Prototype Modification •Based on the results of the consumer testing, we change the product with our idea, traditional pizza replaced by seeds pizza. •Just replace main ingredient (by Chestnut and Almond), keep maintain sub ingredient (onions, bell peppers, Mozzarella cheese). •The taste and flavor of the pizza was changed but the size and texture of the crust remain the same.
  17. 17. Step 4: Scale-up and trial production Once a final formula has been chosen, the product development scientist will need to go to the plant and “scale-up” the formula. This means they will take the formula from the bench-top (small batch process that makes a few servings) to the plant (large batch process that makes thousands of servings).
  18. 18. Start to cook an initial curry sample Conduct consumer test Fix the formula of product to satisfy consumer Scale-up and trial production This phase is a very significant stage that influences greatly to the final succeed of products. So the food technologists should invest more time, money, enthusiasm for this phase. Product Implementation
  19. 19. The Manufacturing Process
  20. 20. The main steps to make pizza First step – Making the Pizza Dough The step and most important step in making pizza is creation of dough by mixing flour with water and or some other liquid (for example milk) and yeast Second step – Preparing the Pizza While the dough is growing you can prepare you topping ingredients, and preheat the oven to 450°F for at least 30 to an hour. When the dough is ready, put it on the surface that is slightly floured. With your hands stretch the pizza into oval shape and flatten it to be 1/2-inch thick. The most common diameter of pizza is 10 to 12 inches. Third step – Apply the Sauce and Toppings With the dough prepared, now you can start adding sauce and toppings. After sauce (which will give pizza moisture needed for the baking process) you can add cheese and any other topping that you want. Fourth Step – Baking After you have finished with the toppings, pizza is ready for baking. The usual amount of baking in a pre-heated oven lasts between 10 to 15 minutes. You will know that pizza is ready when crust is browned and the cheese is golden.
  21. 21. 5Good taste 5Reasonable price 1Good texture 4ow fats and healthy 2resh and hot delivery 3Appetizing appearance 3Variety of flavor CustomerImportance App.Weight,shape,size, thickness Lowfattyeatables Optionaleatables Pizzacolor Deliciousandfresh toppings Densityoftoppings34 26 20 3 15 14Importance Rating 30 23 18 3 13 13Weight % G G F G G P P Seedsparadisepizza G F F P G F G Meatloverspizza G F F F G G G Seafooddelightpizza High (5) Medium (3) Low (1) Nothing Key of Relationships Competitors GoodG FairF PoorP Key of competitor’s Ratings Strong positive Positive Negative Key of Correlation Survey
  22. 22. Nowadays people tend to focus on eat more nuts daily, so not only eating directly dried nuts but also mix it with other food products to increase palatability, nutrition, and attract customers. After the process studying food product development subject and spent time doing presentations, we have taken steps to become familiar with making a new product, clearly seen the advantages and disadvantages from which could realize optimal approach to developing a new product in modern industry. Conclusion
  23. 23. Thanks for listening
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NEW FOOD PRODUCT IDEA GENERRATION PRODUCT : SEEDS PIZZA ]]>